IMS Pharma mobile health apps

Limited control of security and privacy. No global technology platform standardization. Distribution challenges. “Information only” apps. No measurable ROI.

These are just a handful of reasons why Pharma companies haven’t come close to the success that awaits in a marketplace hungry for effective mobile health apps. Join us Thursday, May 29th, 2pm EST for our webinar:  

“Getting the most out of Pharma mobile health apps”  

In addition to reviewing findings from our IMS Institute Report, “Patient Apps for Improved Healthcare: From Novelty to Mainstream,” we will also address:

The several hurdles standing in the way of mHealth adoption

How most mHealth apps fail to exploit the full power of mobile devices

The Pharma “App Problem” and the general lack of ROI on mHealth apps

How secure transfer of healthcare data enables more sophisticated app design, improving engagement and leading to an improved value proposition

Does Pharma want to be a spectator or a player as mHealth apps are set to play an important role in healthcare delivery?


Thursday, May 29th, 2pm, EST


Carolyn Gauntlett
Senior Consultant, Innovation
IMS Health

Click here to download a copy of the IMS Institute Report


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