Your brand identity is similar to your own personal identity. It is a representation of you. A large amount of care and a attention to detail should go into its conception. It is the same as your appearance for a Job interview or a big meeting. Your brand Identity acts as a first impression to those you are trying to impress. If you want to capture peoples’ attention you must make your message compelling.
This is a collection of logos and other branding materials I have composed over the years. They usually start off with a little research and some sketching. The astethic used is dependant on the tatsete of the client and the message they wish to comunicate.